Vision & Mission of SONG KHOE MOI NGAY
Our Vision
To become the global gold standard for health product transparency, where consumers can access verified, safe, and effective wellness solutions with absolute confidence.
Core Principles:
✔ Building a Connected Health Ecosystem – Creating communities that prioritize science-backed product choices.
✔ Elevating Singaporean Quality Standards – Bringing world-class pharmaceutical benchmarks to Southeast Asia.
✔ Empowering Smart Consumers – Transforming shoppers into informed decision-makers through radical transparency.
Our Mission
We are committed to protecting consumers from counterfeit and substandard products through Singapore-certified verification processes while providing evidence-based health education for smarter wellness choices.
Three Operational Pillars:
🔍 Rigorous Verification
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Implementing 5-step screening aligned with Singapore’s Health Sciences Authority (HSA).
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Exclusive partnership with ISO 17025-certified laboratories.
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100% compliance with Singapore’s Therapeutic Goods Act.
🛡️ Consumer Protection
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Removing non-compliant products within 24 hours of detection.
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Providing QR-accessible lab reports for full traceability.
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Operating ASEAN’s first anti-counterfeit hotline.
📚 Education & Empowerment
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Publishing NUS-reviewed product assessments quarterly.
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Hosting free monthly health webinars with Singaporean doctors.
Team Commitment:
“We don’t just sell products – we’re building a culture of conscious consumption. Every item on SongKhoeMoiNgay.shop represents our pledge to safeguard community health.”
🌿 For a future free from counterfeit fears!
